1. Join vacation rental forums. Forums are a great way to achieve FREE links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website.  Make sure the forum is related to vacation rentals. With vacation rental forums you can advertise your website (bringing in targeted traffic) while improving your website's ranking on search engines.  VacationRentalsCommunity.com (PR 5) provides a search engine friendly forum.

2. Submit to search engine friendly vacation rental directories.  As the competitive nature of the web has matured, more and more website owners have turned to specialized web directories as an avenue to help with their search marketing efforts.  Due to the editorial integrity involved in the listing process, many search engines view listings in "quality directories" as a valued citation. Make sure the directory has a high Page Rank of 3 or higher, offers vacation rental categories and provides search engine friendly links.  Most vacation rental portals do not provide search engine friendly links.    Vacation Rentals Web Directory - www.VRWD.com (PR 5) provides search engine friendly back links from 6 different vacation rental related websites with a single submission.   Remember, the more back links you have the higher your PR will be.

3. Create vacation rental ezine ads.  An ezine or newsletter is an electronic magazine delivered via email to people who have signed up (opted-in) to receive it. Ezines are published on different schedules (some weekly, some monthly or bi-monthly) and they can feature extensive content or just anouncements (for example, when a website is updated or when a new article goes online).   Ezines will also allow you to increase your back links. Once you have created an ezine you can submit it to an ezine directory. The ezine directory will then link to your website (thus giving you a free link).

4. Create and publish vacation rental articles.  Make article submissions to sites that have a Page Rank of 3 or higher. This is because Google only recognizes back links on web pages that have a Page Rank higher than three. However, do not ignore all other sites since most other search engines still acknowledge listings and back links from all sites irrespective of page rank.  Make your article submissions relevant to your web site and your own content. The chances of your web site going up in page rankings increases if the title and content of your articles is similar to what you have on your website.   Vacation Rental News and Articles - http://vacationrentals.vrwd.com (PR 3) allows you to submit your vacation rental articles for free.

5. Get links from other high-quality vacation rental websites. Gaining links from other vacation rental websites can be one of the most frustrating tasks you can attempt. They are very easy to find, but can be somewhat difficult to obtain links from. To find related websites, all you have to do is go to Google and make a search under 'vacation rentals.'  Then, you need to convince the appropriate person of each vacation rental website to post a link from their website to your website. This can be a difficult task because many webmasters ignore emails from people requesting links - only around 10% of link exchange offers sent to relevant web sites receive a reply. And the number of sites that exchange links (out of that small 10% portion) is even smaller.